Creating new IP is a long term strategy that harms short term objectives at the benefit of long term ones.
Most execs are not incentivized to do anything but max this quarters profit. Execs are only concerned with the immediate as their salaries are based on quarterly and annual objectives.
The system is designed to race to the bottom. Who can create the most revenue while providing the very least to the consumer.
One day we’re going to figure out why and all other forms of prejudice will cease to exist and be replaced with the one true differentiator of human quality.