It’s a joke (from the author of the article and not a quote from Zuckerberg). Usually in the format of “xyz will continue until morale improves”, where xyz is something that is likely to reduce morale, thus implying that xyz will continue indefinitely.
In this case the morale is of those forced to consume meta’s ai slop, i.e facebook users.
An alternate worded headline would be: “AI content will continue on Facebook regardless of whether users like it”.
It worked for me out of the box with no config changes (ubuntu 24.10, wayland, nvidia 565 driver), but there are some comments on protondb about it crashing if you have an integrated graphics card in your machine.
Suggested solutions there are either disable the integrated graphics card in bios, or use -preferNvidia launch option (presumably only if you actually have an nvidia card, but no idea, can’t test myself).